Sip and Support restaurant workers SEATTLE, WA – (March 31st, 2020) – The Pacific Northwest’s San Juan Seltzer has created “Sip and Support”- a program to provide direct financial relief to individual restaurant workers impacted by the Coronavirus pandemic.
Having closed their own onsite restaurant, San Juan Seltzer knows the importance of small, local brands supporting and helping people, and is challenging their PNW community to help them give back. Starting April 1, 2020, Sip and Support, funded 100% by San Juan Seltzer, will run for 91 days through to June 30, 2020.
“San Juan Seltzer wouldn’t be around today if it wasn’t for the support of our friends in the local Pacific Northwest food service industry,” says Ron Lloyd, CEO of San Juan Seltzer. “Now millions of people just like us have their livelihood in jeopardy. Even though we are a small company, with even smaller pockets right now, we knew we had to give back a portion of our revenues to try to help, and be there for them like they were there for us when we first started.”
Working with local PNW based distributors and retailers, the program is designed to support the people working in food services who have been displaced by COVID-19, with a goal of raising $20,000. Proceeds would come from 19-case sales of San Juan Seltzer’s participating products: 12ct PNW Variety Pack and 12ct PNW Rosé Variety Pack. $1.00 would be raised per qualifying case sold to any/all Pacific Northwest retailers without any limits on the number of cases each store can take. Maximum program payout is capped at $25,000.
“Despite all of the uncertainty out there, our will to help couldn’t be clearer,” says Founder, Katy Enger. “Every time someone picks up a case of our participating 12 packs, we’ll donate money to support the Restaurant Workers Community Foundation’s COVID-19 Crisis Relief Fund. Supporting local brands means supporting the larger community. We hope other local small business who are able can do this as well.”
At the end of each week during the 13-week program, San Juan Seltzer will transfer at least $1,000 into the PNW CLEAN FUND. The PNW CLEAN FUND will then donate 100% of funds directly to the Restaurant Workers Community Foundation’s COVID-19 Crisis Relief Fund. The fund provides direct relief to individual restaurant workers, non-profit organizations serving restaurant workers, and zero-interest loans for restaurants struggling to stay open. (www.restaurantworkerscf.org)
For more information on San Juan Seltzer’s PNW CLEAN FUND, please visit www.sanjuanseltzer.com/pnwcleanfund and/or hear directly from Company employees via personal video messages.